Developed Global Social and Content Strategy

GET: Dyson fans

TO: Engage with the Dyson brand more on social media

BY: Developing key content pillars designed around key reasons to engage

The Result: Increased engagement with Dyson's organic social media content by 5x over 18 months.

Led Product Development and Marketing of Accessories

GET: Dyson owners

TO: Upgrade their vacuums

BY: Showcasing Dyson range of innovative accessories and the technology behind them

The Result: Increased attachment rate of accessories by 15% YoY leading to higher average order values.

Created Marketing Collateral for the Dyson V12 and V15 Detect

GET: Prospective vacuum buyers

TO: Consider and purchase the Dyson V12 and V15 Detect

BY: Showcasing their unique laser detection, anti-tangle and dust sensing technologies

The Result: Created Dyson's most successful campaign to date, with year to date sales 60% higher than those of the previous model.

Product Development - Social Strategy - Content Strategy - Campaign Development

Get in Touch with Zain: StrategyByShaikh@gmail.com