Developed a new brand proposition for Roberts Radio, shifting from an old radio company, to a modern, stylish British speaker brand entrenched in the British music scene. Created a new naming strategy, collaboration opportunities, and brand activation approaches.

GET: Speaker shoppers interested in music and design

TO: Consider Roberts' speaker range

BY: Positioning the brand as a cornerstone of British Sound and Design

The Result: Increased market share by 6% YoY thanks to a more resonant brand positioning.

Creative Strategy - Consumer Journey Analysis - Value Proposition Development - Insights Development - Range Naming - Collaboration Strategy - Social Strategy - Growth Strategy

Get in Touch with Zain: StrategyByShaikh@gmail.com