Created a revised position for the Carolina Herrera brand in the Middle East by taking the attributes of "Bold Elegance" and applying them cross channel. Created a key target persona based on detailed market research and compelling brand activations that drive conversation. 

GET: Women passionate about elegant yet bold luxury fashion

TO: Become aware of Carolina Herrera and consider them a must have bag brand for every closet

BY: Translating the brands values of Bold Elegance, Femininity and Vibrancy into a campaign that drives conversation and awareness of the brand, and leads to conversion during the Q4 sales period in 2023

Brand Positioning - Creative Strategy - Consumer Journey Analysis - Advertising - Community Building - Campaign Strategy

Get in Touch with Zain: StrategyByShaikh@gmail.com