Created Tory Burch's local brand strategy for the Middle East, focusing on women's empowerment and developing a 360 Ramadan campaign complete with high impact activations directing people to stores and to the e-com store.

GET: Women interested in luxury fashion and passionate about women's empowerment

TO: Become aware of and advocates of Tory Burch and it’s values around women’s empowerment, ultimately leading to new customer acquisition during Ramadan

BY: Creating relevance around key consumer needs during Ramadan through awareness and consideration campaigns and showcasing Tory Burch’s brand values around women’s empowerment whilst doing so.

Value Proposition Development - Creative Strategy - Community Building - Events - Stunt Marketing - Advertising - Campaign Strategy

Get in Touch with Zain: StrategyByShaikh@gmail.com