Lacoste were celebrating their 90th anniversary in 2023 and the team asked us to create a campaign for Dubai that celebrated the brand's heritage. By understanding their unique proposition in the region, I delivered a campaign strategy that focused on their heritage in tennis.

GET: Sports lifestyle shoppers

TO: See Lacoste as a brand for them and as the most authentic lifestyle brand in Tennis

BY: Communicating how Lacoste is a brand with a rich history in tennis and a thought leader in the sports-lifestyle fashion space through key tennis-themed activations and an advertising campaign that celebrates Lacoste's heritage.

Brand Strategy - Campaign Strategy - Advertising - Community Building - Events

Get in Touch with Zain: StrategyByShaikh@gmail.com