Welcome to Strategy By Shaikh. I'm a freelance brand and creative strategist looking to work with brands and agencies to drive consumer engagement and grow brand love.
I have 10 years of experience leading teams at Red Bull, Dyson, Waitrose, and more recently Louis Vuitton, Lacoste, Tory Burch and Jacquemus whilst working for The Chalhoub Group where I drove consumer engagement and grew brand affinity.
Industries I've worked in include: Luxury Fashion, Media, Gaming, Sports, Consumer Electronics and Home Appliances.
I help brands in three ways:
- Brand Positioning – This is designed for brand-side Senior Management, or agencies with a client, who are looking to either build a new brand or reposition an existing brand. My process includes market research, audience analysis, competitor analysis, branding and design guidelines, brand tonality and communication and content strategy.
- Creative Strategy – This is designed for Communications, Media, PR and Advertising agencies who need someone to develop their creative messaging and advertising strategy. This service includes audience analysis, competitor messaging analysis, creative ideation, planning and copywriting.
- Brand Storytelling Masterclasses – This is designed for Learning and Development teams or individuals who want to upskill by teaching their team how to create compelling brand campaigns and engaged communities that help build brand awareness.
Take a look at my services and portfolio for more detail.
If you like what you see, get in touch and let's build something great together.
Portfolio: https://drive.google.com/file/d/1tUdgb3Sx0qR2FdUvxaMfDqL59GZIE3kr/view?usp=share_link
Email: StrategyByShaikh@gmail.com
