Developed a range of shaving products under the Essential Waitrose brand including shaving cream, shaving gel and razors. Conducted trends and competitor analysis, developed value proposition and worked with suppliers to develop a high spec product at the same quality levels as Gillette and King of Shaves at a fraction of the price.

GET: Budget conscious shoppers

TO: Consider shopping at Waitrose

BY: Developing a range of high quality essential shaving products with the same high standards shoppers expect from branded competitors.

The Result: Increase in sales of Essential Waitrose Beauty products in the mens category by 450% YoY.

Product Development - Range Naming - Insights Development

Get in Touch with Zain: StrategyByShaikh@gmail.com