Repositioned the Morphy Richards brand to embrace the values of its co-founders Donal Morphy (Marketing) and Charles Richards (Engineer) and position the brand as a modern home appliance and lifestyle brand with beautiful product design. Rolled out the new strategy across product naming, content strategy, product design and advertising.

GET: Home appliance shoppers

TO: Consider Morphy Richards a relevant brand with a memorable personality and appealing product design

BY: Repositioning the brand as one that embraces the playful and logical sides of its personality by embracing its heritage and using the tagline "Happiness Engineered" to bring the brand to life across all channels.

The Result: Increased brand awareness by 15% just 2 months after launch of the Morphy Richards rebrand.

Creative Strategy - Brand Strategy - Content Strategy - Advertising - Journey Analysis - Trends Analysis - Product Design

Get in Touch with Zain: StrategyByShaikh@gmail.com