BRAND POSITIONING

Designed for those who want to create a new brand or reposition an existing brand, My brand positioning andbrand strategy services include the following:

• Brand Audit – Assessing the current state of your brand communications strategy, including search interest and social sentiment and identifying areas for growth, leading to identification of your USP and value proposition.

• Market Research – Analysis of current societal and market trends.•Competitor Analysis – Analysis of competitor comms activity as well as product range and positioning.

• Audience Analysis – Analysis of existing audience and opportunity audiences for the brand. Developing a consumer journey based on the OWN – SHOP loop and building out a consumer persona the brand can use to grow.

• Brand House and Communication Guidelines – Providing a clear communication guideline that gives the reader an understanding of what to say, how to say it and where to say it, including brand tonality.

• Brand Creative Direction and Design Guidelines – A visual guideline that tells you how to use your brand logo, colour palette and fonts.

• Communication and Content Strategy – A full year plan on what content your brand should produce, what your content pillars are for social media, which channels you should use, and what to say on each channel.

• Community and Events Strategy – A plan on how to engage with customers in the digital and physical world through events, sponsorships and community forums.

CREATIVE STRATEGY

Designed for media, communications, and advertising agencies who need someone to create their creative strategy. This service includes:

• Competitor Messaging Analysis – Analysing competitor communication strategies and identifying the gap in the market for the brand.

• Audience Analysis – An analysis of the brand’s current audience, where they operate including relevant media channels, and a creation of consumer personas.

• Consumer Journey Analysis – Gathering an understanding of the consumer journey using the SEE, THINK, DO, CARE loop and identifying where the brand needs to focus on based on the objective of the campaign.

• Creative Ideation – Developing a series of stand-out creative ideas across relevant channels identified in the audience analysis stage.

• Copywriting – Creating copy for the recommended creative assets. 

• Planning – Providing a comprehensive communication plan for the campaign with timelines on when each asset should go live.

In addition to this I run Brand Storytelling Masterclasses. You can find out more here.